When Your Best People Become the Middleware
When Your Best People Become the Middleware Before automating a workflow, find the judgment that makes it work. Imagine a B2B technology company. A customer emails to ask whether the…
Maik Hassel — Product Executive
AI · Quantum Computing · Product Operating Models

“I’ve spent 20 years obsessing over why some organisations consistently ship things that matter — and others, with equal talent and equal budget, consistently don’t. The answer almost always comes back to the operating model.
AI has raised the stakes for every organisation trying to compete on digital product delivery.
And now quantum computing is opening up possibilities that weren’t in anyone’s roadmap two years ago. I work at the intersection of all three — helping organisations navigate that transition in a way that delivers real, measurable returns.”
I work with a small number of clients at any one time — by design.
Fractional CPO engagements, product operating model diagnostics, and AI strategy roadmaps. 3 or 6-month engagements with clear deliverables and measurable outcomes agreed upfront.
Keynotes and panels on AI-enabled product organisations, quantum computing strategy, and operating model transformation. Always tailored — I don’t do the same talk twice.
Monthly retained advisory for founders, CPOs, and executive teams navigating AI adoption and digital transformation. Direct access — no account managers, no layers.
The hard-won lessons, not the highlight reel.
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