Hey, I’m Maik.

Maik Hassel

Product Executive | Scaling Products with AI |

Helping product leaders move faster, smarter, and at scale.

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Beyond the Hype: Identifying Real AI Opportunity in a Shifting Landscape
Beyond the Hype: Identifying Real AI Opportunity in a Shifting Landscape

AI is no longer a distant promise — it’s a present-day force reshaping how businesses operate and compete. But as the hype grows louder, so does the confusion. This article goes beyond the headlines to help enterprise leaders identify where real AI opportunity lies. From automating complex workflows with intelligent agents to unlocking 10x productivity in product development and customer experience, we explore how forward-thinking organizations are already turning disruption into advantage. Learn what it takes to move from curiosity to capability — and why those who act now will define the next era of business innovation.

  • A digital music controller with colorful pad buttons and screen displaying various technical settings and levels.

    15+ Years of Building Across Industries — with Deep Technical Roots

    With a strong foundation in technology and a career spanning fintech, healthcare, robotics, and enterprise SaaS, I bring a systems-level view to product leadership. This cross-industry depth helps me spot emerging opportunities and scale products in complex environments.

  • Digital illustration of a circuit board in the shape of a human brain, with colorful squares and lines on a blue background, representing artificial intelligence and technology.

    Energized by AI, Robotics, and the Edges of Innovation

    I’m passionate about how AI, robotics, and emerging technologies are reshaping the future of work and product development. I actively explore and implement these tools — not just to automate, but to rethink how teams operate and what’s possible.

  • Three men are sitting around a desk in an open office, engaged in conversation. The desk has two monitors, a keyboard, and a can of soft drink. Other people are working at desks in the background, and the office has wood paneling and string lights.

    Builder and Multiplier of High-Functioning Teams

    I’m driven by developing people and teams — creating high-trust, high-autonomy cultures where product managers thrive and grow. I champion diverse thinking, challenge assumptions, and lead with clarity so that teams can scale their impact sustainably.